In his groundbreaking book, Start With Why, Simon Sinek urges business owners to uncover their “why” — the mission, the belief system, the deeper motivation — that drives them to do business. If you want the 18-minute version, watch his TED.com talk.
When a business has a clear “why” — and expresses that “why” consistently — then people feel invigorated and inspired.
People are no longer just customers, purchasing products & services with a sense of detachment — they become loyal, devoted fans.
They are emotionally invested in THIS particular business, and THIS business alone. They are part of a movement. Part of something that matters.
Apple Computers, for example, has a very clear “why.”
Apple believes that technology should be accessible to everyone, even non-geeks, and that machines should be aesthetically beautiful, not clunky.
Apple believes that with the right laptop and enough creativity, you can do anything. Launch a business. Create a recording studio in your bedroom. Change the world.
Apple customers are loyal, devoted and often fanatical about the company’s products. Not because the products are “the best” in the world (one could argue that they’re not). But because of what the company stands for.
Customers get emotionally invested… not because of “what” Apple makes, but because of “why” Apple exists.
So what does all of this business & technology talk have to do with your health & wellness goals? A lot.
As a physician — and as a human being who is always striving to get a little healthier — I have learned that the secret to sticking with healthy habits is to get “emotionally invested” in your goals. In other words, you’ve got to “find your why.”
You can begin by asking yourself one question:
“Why do I want to be healthy?”
What’s your “why” when it comes to the way that you eat, sleep, hydrate and take care of your mind, body and spirit? What drives you?
When it comes to my patients, many people think that their “why” is to “look more attractive” or “have better skin.” This is often true, and perfectly reasonable, too.
But there’s often a deeper “why” that they’re not acknowledging… yet.
You’ve got a deeper “why,” too.
You might want to be healthy because:
1. You want the energy to be able to play with your kids, instead of saying, “Not today. Mommy is tired.” When you eat poorly, you can’t be the kind of parent you want to be.
2. You want the mental clarity that’s necessary to serve clients through your business. When you skimp on sleep, you can’t be the kind of service provider you want to be.
3. You have a cause that you’re trying to promote in the community. You need funding. You need traction. You need others to say “Yes!” to your propositions. When you neglect your health, your light shines less brightly. People are less likely to be inspired by you — and less likely to be inspired by your cause.
4. You want to live a long, happy, pain-free and positive life. Good health sets you up for more fun and joy and movement as you age.
5. You want to look great. And there’s nothing wrong with wanting aesthetic results — shiny hair, bright skin, a slimmer body, or smooth, toned legs. But it’s important to dig a bit deeper to discover a “why” that goes beyond the surface level. How does it make you feel?
If you ask yourself, “Why do I want to be healthy?”…and come up with a “why” that’s so powerful, it practically brings you to tears… that’s the one you want to focus on.
Why do YOU want to be healthy?
Ask yourself. Do some reflection. Write down your “why” or list of “why’s.”
Is there a “why” that makes you feel inspired, energized, excited… or even makes you cry?
Circle it. Pin it to your vision board. Repeat it to yourself every day.
That’s the “why” that you need to remember in order to get “emotional” about your wellness goals — and truly commit.
~ Dr. Sue